The American Bourbon brand dates back to the late 1800’s, but hasn’t been available in America for over 20 Years. Raison Pure was hired to bring back I.W. Harper, so we redesigned a classic decanter, inspired by it’s 12 Year Bourbon brother.
In the 1960’s the brand was advertised for its global presence, being the only bourbon in 110 countries and prized among nations for its reputation. These vintage ads are all over the internet, and are some of the last memories from the old brand. I re-shot the adds with the new bottle.
Created while working for Raison Pure NYC